The Midsummer Awards are the prestigious awards of the London, in the field of television and film industry, to appreciate the global creative work performance. The basic motto of this event is to provide prestigious recognition to the incredible achievement by the artists in the cinema TV world and to encourage them to do best work of such kind. The post is going to focus on this award and the innovative concepts associated with this event, one of them is the Creative ball event.
The creative ball is a fundraising event founded in 1984 by few creative directors; one of them is the John Hegarty. This event has risen around millions of money for ‘Save the Children’. It is the non-government organization for the children, giving support to the underprivileged children to reserve their rights in the developing countries. Their work expands for the child’s education, health, and other necessary requirements. This organization offers support to more than 120 countries and also delivers emergency facilities during the natural disasters. The mission of this organization is to produce a transforming change in the lives of the children. They fight rigorously for the rights of the little children suffering worldwide. Moreover they work with full dedication and honesty for the welfare of the children to the highest possible standards. Not an exaggeration, if we say that this welfare organization works like the voice for the innocent kids to preserve their future and to give them the necessary facilities, from which they unfortunately being departed. It happens sometimes because of the ignorance, and in most cases because of the lack of basic available facilities.
The Midsummer Awards have the wise feel to promote the excellence available in the industry and the main desired criterion of judging is the extreme level of the creativity. The jury tries to reward the best available creative personality to depart the maximum out of them and to boost them up and also the others to work with the full dedication in their extreme profession. And this noble cause is quite justified by the Creative ball event as is works for the fundraising that will helps the organization Save the Children. So the money produced by the event went in the right hands for the upliftment of the kids.